ZenithOptimedia Taps Dual Action Blender For New Media Expertise
It looks like ZenithOptimedia is making game-changing moves of late.
The company who brought you LiveROI has now partnered with Dual Action Blender to boost its expertise in digital media.
“The unique approach of integrating all communication platforms under one team will seamlessly harness the strengths of all media insuring a more powerful, results driven communication,” –Venus Navalta, Chairman and CEO, ZenithOptimedia Philippines
Dual Action Blender was recently named AOR of McCormick for its digital campaigns. ZenithOptimedia, on the other hand, is already an industry giant, and among its prized clients are Globe Telecom, Nestle, Megaworld, L’Oreal, Emperador, Sanofi-Aventis, Lamoiyan, SAFI/NutriAsia and Reckitt-Benckiser. And with this partnership, ZenithOptimedia aims to strengthen its savvy in the emerging digital trends.
Dual Action Blender will be tasked to train Zenth Optimedia’s staff in the best practices in social media and digital media use. Aside from giving ZenithOptimedia’s staff of 80+ Google Certifications, they will also be trained in content creation, interactive experiences, mobile media and social media.
“Digital has found its way into so many aspects of the consumer-brand relationship that a holistic approach makes sense, so connections between channels can be identified and leveraged.” –Ricky Santillan, Chairman, Dual Action Blender
Indeed, with this collab of two major industry greats, there is no doubt that ZenithOptimedia, with Dual Action Blender’s help, will be able to achieve the mastery of creating a holistic campaign for its esteemed clients.
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