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Omnicom Media Group Philippines’ M2M Appoints Rico Salas As Client Service Director

“M2M prides in having a strong culture of client service excellence. Rico Salas’ extensive knowledge of the media industry and his experience in handling a wide range of industries are a big plus in our mission to expand our client portfolio. The team is looking forward to learning and collaborating with him in growing M2M.” […]

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Carat Bests Major Media Players In Max’s Group Of Companies’ AOR Pitch

Congratulations to Dentsu Aegis Network member Carat for besting major media players Universal McCann, Havas Media Ortega and Zenith Optimedia for a pitch for Max’s Group of Companies! Thanks to Carat’s Associate Media Director Francis Cruz’s lead, Carat was chosen, for this impressive reason: “Clients commented that our proposed strategy is most aligned with their […]

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PHD Philippines’ Newest Client Service Director: Michael De Castro

Ensuring a much stronger client service team in 2013, PHD Philippines has appointed Michael De Castro as Client Service Director. With this announcement, De Castro will lead a newly-formed second team at PHD along with Ivy Fajardo, the first team lead. De Castro or “Mickey” (as he is commonly known) has held various executive positions […]

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MPG and Media Contacts to be rebranded as Havas Media

The MPG and Media Contacts networks across 125 markets will be integrated and rebranded as Havas Media and become the newly created Havas Media Group, on January 24,2013. This will also include the 13-market Arena Media network. To take the role of global managing director for the Havas Media Group is, Dominique Delport, chief executive […]

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ZenithOptimedia Inducted As Probationary Member of OAAP

ZenithOptimedia was recently inducted to the Outdoor Advertising Association of the Philippines as a probationary member on the occasion of the association’s annual General Membership Meeting last December 11,2012 at Hard Rock Café in Glorietta 3. Present on the event was the media agency’s OOH Associate Media Director Pops Nabua and Senior OOH Executive Paulo Baradi to […]

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Industry Buzz: SMDC Will Have A New Partner

Word has gone around that the good guys of SMDC are going to have another partner in OOH media. From the words of the grape-vine, it seems that everything is in favor of Kinetic Worldwide. According to the Kinetic Worldwide official website, they are “the world’s largest planner and buyer of Out of Home media…” […]

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Havas Media Ortega Moves To A New Home In Makati

“Maglilipat na po ng bahay,” is a common statement nowadays in Metropolitan Manila as families continue to grow with either new additions of relatives heading to the big metropolis for better work. The same is true with media agencies as the media industry posits positive growth in the country. Havas Media Ortega transfered to their […]

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3rd Philippine Forum on Digital Out-Of-Home Media Held At BGC

The 3rd Philippine Forum on Digital Out-of-Home Media was recently held at The Jaguar Lifestyle Centre at Bonifacio Global City.  DOOH.3 as dubbed by the organizers took place on Friday, October 12, 2012.  Seen at the forum were varied folk from ad agencies, advertisers, digital media practitioners, out-of-home media suppliers, entrepreneurs and key players in […]

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Dentsu Philippines Bags Account For Department of Tourism's 'It's More Fun In The Philippines'

After a successful launch of the viral “It’s More Fun In The Philippines” tourism campaign that has been received well by both local and foreign tourists, the Department of Tourism is ready for the second phase of this popular campaign. With full backing from the national government, especially from the Palace, the department’s budget has […]

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Putting Your Money Where Your Work Is

  We’ve heard the saying “Put your money where your mouth is”.  Today, brings a new twist to the saying in view of the coming issuance of SMC Series “2” Preferred Shares.  While this opportunity is really promising to all Pinay Media Planners who wish to take their money further than just earning 2.5% […]

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Effective Measure Inks Strategic Partnership With Maxus

Melbourne-based Digital Media firm Effective Measure (EM) recently entered a partnership with New York-based communications firm Maxus for the implementation of EM’s recently launched Campaign Measurement and Impact Research Studies in the Asia-Pacific market, which is under the Enable Product program. Maxus will be utilizing the Enable Product for their portfolio clients. EM’s program will allow companies […]

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Effective Measure Poised for Philippine Expansion in Appointing MD Maria Java

Effective Measure, a Melbourne-based digital media solutions company, is poised to expand their operations in the Philippines by appointing digital media veteran Maria Rodriguez Java as the company’s managing director for the Philippines. The Australian firm has been leading in media research and planning solutions in the Asia-Pacific region; now, they are taking advantage of the […]

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Carlos Palma Joins Havas Media Ortega

The wonder boy who has taken Nuffnang to where it is today is now with Havas Media Ortega.  Carlos Palma moves on to be in the camp of Eduardo Mapa of Media Contacts, to the obvious delight of other stalwarts already bearing the Havas name.  Just a few months ago, we saw the move of […]

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Congratulations ZenithOptimedia For Bagging The Media Agency Of The Year Award!

ZenithOptimedia scores a double win: Media Agency of the Year for 2011, and Best In Media Creativity award. The Media Agency of the Year Award is the first of its kind and the first top award bestowed on media agencies by the Association of Accredited Advertising Agencies (4A’s) in its annual Agency of the Year Awards […]

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Dentsu Inc. To Acquire Aegis Group

  “We at Aegis are delighted at the prospect of being able to play a full part in helping Dentsu create a platform for global growth and continued digital innovation. By forming the first communications group with true global reach, the growth strategies of both businesses will be enhanced as we provide more scale, geography, […]

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