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Kraft: Ongoing Rebrand

The Kraft we once loved and got addicted to undergoes a major rebrand: No longer will it be called “Kraft Philippines.” Rather, we would have to get used to “Kraft” products as products marketed under “Mondelēz Philippines.” The International operations of Kraft Foods Inc. was diversified into two different entities back in October 1, 2012: […]

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Smart Communications Inc. Launches Smart Music

If you ever wanted to buy music off of iTunes, but found their prices and payment methods prohibitive, there is a new alternative on the block: Smart Music. Smart Communications, Inc. has gone beyond the usual call, text and data services: they’re poising themselves to take over ground that has once been an Apple-burned trail. […]

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Ina, Kapatid, Anak: A Resounding Success!

INA, KAPATID, ANAK, one of the longest-running teleseryes of recent years, has been ABS-CBN’s pride and joy. With the Filipino public tuning in every primetime awaiting the gripping story arcs, ABS-CBN once more concludes a teleserye that can be classified as no less than “Epic.” “Epic,” in lengths, and “Epic,” in terms of ratings. Filipinos […]

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Coca-Cola: Ito Na, Mismo!

  Coke launched a new product just this weekend, June 8th, when the suspense-inducing “Ito Na” container vans in three Ayala Malls (Glorietta, Trinoma, Market! Market!) and the stuff inside them were finally unveiled to the public. In a campaign that can only be described as “bongga,” Coke Philippines brought in the latest season’s Glee […]

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Dentsu Aegis Network: A Brand New International Player

“We are delighted that this transformative deal has been completed. The addition of Aegis represents a massive step toward realizing our vision of a client-centric, collaborative global network of the best in-class brand, digital and media agencies. We look forward to the value this will add to our clients’ businesses, wherever they may be, and […]

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SMDC Selects MEC

As reported by Adobo Magazine, SM Development Corporation (SMDC) owned by real estate and commercial retail tycoon Henry Sy, has selected MEC as their media agency effective January 2013. MEC, previously known as Mediaedge:cia, is the agency of record for Colgate-Palmolive, Pfizer, Wyeth, Citibank, Gardenia, and other local and multinational advertisers.   News Source: Adobo Magazine

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Industry Buzz: SMDC Will Have A New Partner

Word has gone around that the good guys of SMDC are going to have another partner in OOH media. From the words of the grape-vine, it seems that everything is in favor of Kinetic Worldwide. According to the Kinetic Worldwide official website, they are “the world’s largest planner and buyer of Out of Home media…” […]

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Spotted at the DOOH.3 Forum: SMDC Good Guys with Universal McCann

Spotted at the DOOH.3 Forum! The Good Guys of SMDC, Ali Espina and Eric Totanes, together with their OOH media agency reps, Russelle Caspillo and Sap Mendoza of UniversalMcCann. — See the rest of the DOOH.3 photos here.

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PHD Bags Fujifilm AOR Spot

“Fujifilm is one of the forerunners in the photo-imaging business worldwide, and we are elated to have been handed the account. We are hoping for a fruitful partnership that will help Fujifilm Philippines grow and strengthen its position in the local market.” Me-An Bernardo, General Manager, PHD Philippines We are happy to announce and to […]

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Ramon Bautista: The Viral Face

Maybe this guy was just made for viral videos. Maybe his face is the face that brings 2,000,000 hits. Either way, Smart Communications knows when and how to spot brilliance when they see it, apparently. Check out the vid and see why. LIKE Ramon Bautista’s Tales From The Friend Zone Page on Facebook.  Warning. May […]

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Fun Fun Fun: Nestlé's Viral Videos

Earlier, we posted about Nestlé and how it hit on a brilliant approach to digital marketing. But hey, we all should drop the ball once in a while and just stretch our feet and watch a couple of other people’s awesome creative work, don’t you agree? So here are a couple of viral videos from […]

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IMMAP Flashback: Nestlé’s Winning Viral Formula

When you look at a liter of Nestlé milk, “ancient,” or “centenary” are words that would be far from your mind at that specific moment. The modern packaging, the sleek and slick design would give any consumer the impression that Nestlé is a modern, up-to-date-brand. But would you believe that Nestlé has actually been around […]

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Guido Zaballero And Maxus: A New Era

Having worked with one company for 20 years and 10 months is no mean feat. More than the performance, the tenure speaks for the employee’s level of loyalty. For an employee to be as loyal as 20 years and 10 months to one single company is not only a feat, it’s also tantamount to a […]

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Jollibee Takes The Train To GroupM

  As if losing Globe Telecom last year was not enough, UniversalMcCann took another blow by losing Jollibee to GroupM last week.  Jollibee Foods Corporation has appointed GroupM to be its new Agency of Record for Media starting October 1, 2012. This is a very logical move for the group of Jollibee Food Corporation given […]

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Globe Wall Banner at GA Tower

  This wall banner never fails to greet motorists passing by Mandaluyong Area. This could be a possible replacement for the beleaguered mega billboard which has often been subject to pull downs by the MMDA being located at their headquarters.

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