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TJ Parpan Gives the “Whys” for DOOH to Converge with the Internet

  Hot Air Balloon Group’s TJ Parpan talks at the recent edition of the Philippine Forum on Digital Out-Of-Home Media at the Jaguar Lifestyle Center.  TJ’s talk focused on the importance of Digital Out-Of-Home and its role in the digital space. —

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Out There Media Appoints Rafael Alunan As CEO For Philippine Office, In Bid To Strengthen Asian Position

“Asia is a region of great strategic importance for us, and we identify the growth opportunity for mobile advertising in both advanced and emerging markets here.” Kerstin Trikalitis, CEO and Co-Founder, Out There Media Out There Media, according to their website: …Is the international leader in mobile advertising.  …Is the First Choice for Mobile Advertising […]

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IMMAP Gives 6th Boomerang Awards, Recognizes New CDM Graduates

Unlimited drinks, food and music, that is how the Internet Mobile and Marketing Association of the Philippines or IMMAP started the night for the 6th Boomerang Awards hosted by television host and model endorser Lia Cruz from TV5 at The Hexagon in RCBC Plaza Makati, co-sponsored with Inquirer, Adobo Magazine and Effective Measure. This year’s them of […]

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Register Now For The 6th IMMAP Summit

  Going digital?  Register now for the 6th Internet and Mobile Marketing Summit which takes place on August 23-24, 2012 at the Rockwell Powerplant Cinema 2&3. email : norelyn@fmi.com.ph call : 896-0639 or 896-0637 www.immap.com.ph/summit2012 —

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Carlos Palma Joins Havas Media Ortega

The wonder boy who has taken Nuffnang to where it is today is now with Havas Media Ortega.  Carlos Palma moves on to be in the camp of Eduardo Mapa of Media Contacts, to the obvious delight of other stalwarts already bearing the Havas name.  Just a few months ago, we saw the move of […]

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ZenithOptimedia Taps Dual Action Blender For New Media Expertise

It looks like ZenithOptimedia is making game-changing moves of late. The company who brought you LiveROI has now partnered with Dual Action Blender to boost its expertise in digital media. “The unique approach of integrating all communication platforms under one team will seamlessly harness the strengths of all media insuring a more powerful, results driven […]

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The Virtual Shelf: Shopping Amplified

A bright and sunny Tuesday to you, Pinay Media Planner! Okay, it may not be bright and sunny where you are, but you can always feel bright and sunny whether the sun is out or not, right? Well, if Monday had pummeled you over the head yesterday, here’s something to comfort us all, this wonderful […]

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IMMAP

Internet and Mobile Marketing Association of the Philippines. —

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