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Publicis Groupe And Omnicom Media Group Join Forces

It was the biggest news to rock the industry as July came to a close: Publicis Groupe and Omnicom Media Group are joining forces to become the world’s largest media and advertising companies. Already thunderous names in the ad industry, with Publicis and OMG creating one giant company to beat all the other players in […]

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News Digest: Appointments And A Resignation — Renato Reinoso, Carl Griffith, And Phil Talbot

Renato Reinoso Appointed As COO Of Inquirer Publications, Inc. “There is so much potential in this space where readers can get relevant news and information at affordable prices and advertisers can reach their target audiences more efficiently through all the print products of the Inquirer Group.” — Renato Reinoso, Chief Operations Officer, Inquirer Publications, Inc. […]

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International Media News: Twitter Inks Deal With Starcom MediaVest Group

International Media News — Twitter has inked an advertising deal with Starcom MediaVest Group, under Publicis Groupe. This deal, valued at hundreds of millions of dollars, allows Starcom MediaVest Group’s clients, some of which include multinationals Microsoft, Procter & Gamble and Coca-Cola to post promoted Tweets on users’ timelines. This deal also includes features for […]

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ZenithOptimedia Inducted As Probationary Member of OAAP

ZenithOptimedia was recently inducted to the Outdoor Advertising Association of the Philippines as a probationary member on the occasion of the association’s annual General Membership Meeting last December 11,2012 at Hard Rock Café in Glorietta 3. Present on the event was the media agency’s OOH Associate Media Director Pops Nabua and Senior OOH Executive Paulo Baradi to […]

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Spotlight: Venus Navalta — Family-loving Serenity-seeker

Venus Navalta, as we painted a picture of her, is a go-getting woman who has shown her talent even while she was still in school. She graduated with a major win, “Best in Thesis,” for her series of documentaries on cultural minorities, in a nationwide competition for students. At a young age, she has gotten […]

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Congratulations ZenithOptimedia For Bagging The Media Agency Of The Year Award!

ZenithOptimedia scores a double win: Media Agency of the Year for 2011, and Best In Media Creativity award. The Media Agency of the Year Award is the first of its kind and the first top award bestowed on media agencies by the Association of Accredited Advertising Agencies (4A’s) in its annual Agency of the Year Awards […]

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Spotlight: Venus Navalta, Quintessential Career Woman

Venus Navalta has been described as “fragile and unassuming, but a tough cookie.” However, ZenithOptimedia’s Philippine Office Chairman Venus Navalta’s stellar career leans more towards painting a picture of a woman who is more of a “tough cookie” than a “fragile and unassuming muse.” Nothing could encapsulate the “tough cookie” part better than a quote […]

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A Few Ingredients As A Recipe For Success

Different people will give you different formulas for success. But of late, there seems to be one common keyword that pops up in most success lit: Passion. On this article, we will not fixate on that trait. Rather, we are here to show you three other common threads that run through the success stories of […]

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