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UM Philippines Bags SMDC Account Anew

Universal McCann does it again. Winning a pitch against MediaEdge and Havas Media MPG to secure being SM Development Corporation’s media agency-of-record, UM Philippines extends its contract with SMDC for another year. Prior to the February 27, 2012 milestone, Universal McCann also handled SMDC’s media and advertising needs. To illustrate how major the SMDC win […]

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