POVs

Media Man On The Street: Year End Recap – Media In 2012

Media in 2012

The year is setting to a close and people are preparing for the coming New Year of 2013. 2012 is good for Pinay Media Planner and as our tribute to our loyal readers with the ever dynamic Philippine media, we are looking back at the stories and events that defined our 2012. We identified a couple of interesting or shocking stories per category. Here are Pinay Media Planner’s Stories of the Year:

The Boldest Moves

Veteran Media practitioners who shocked the world of Philippine media in their decision to move out:

MECKOY QUIOGUE
Media Agency to Media Owner

JAY BAUTISTA
The Nielsen Company to Academia

Industry Cuts, New Partners

Shocking moves by clients to cut-off ties with their AOR and move to another media agency of record:

SM DEVELOPMENT CORPORATION
Universal McCann to Kinetic Worldwide

CDO FOODSPHERE, INC.
M2M to Carat Philippines

The Big Winners

Media agencies that made it big in FY2012 with explosive awards and successful AOR appointments:

ZENITHOPTIMEDIA PHILIPPINES
4M’s Media Agency of the Year
Campaigns Asia Agency of the Year PH

HAVAS MEDIA ORTEGA
AOR Appointment:
Phoenix Petroleum
Shangri-La Hotels

Change of Address

Lipat bahay is common in growing families and media agencies too are growing fast in the country:

MCCANN WORLDGROUP PHILIPPINES
Makati CBD to Bonifacio Global City

HAVAS MEDIA ORTEGA
Ortigas Center to Makati City

Industry Heavyweights

Media Executives that were highlighted with MOST and the BEST stories in Pinay Media Planner:

VENUS NAVALTA
ZenithOptimedia Philippines

JEFF FRANCO
Universal McCann Singapore

Rising Stars of Media

Media Planners we have featured this year whom we acknowledge as the rising stars in the industry:

KIM CEÑA | MKAT TAYOR
TouchDDB Philippines

ISSA SANDOVAL
Starcom Singapore

Publicity Daredevils

Companies that made it to Pinay Media Planner for their unique publicities that caught our eyes:

BAD PUBLICITY

BAYO CONTROVERSY
Alleged “un-Filipino” and “racist” publicity campaign:
Bayo Controversy — On The Bright Side

SHOCKINGLY GOOD

ST. PETER CHAPELS
Halloween billboard in Paragon Tower Mandaluyong:
The Most Hilarious Billboard on EDSA

Smoking Hot and Social

News on social media that rocked our world, from our childhood nostalgia to nationwide outrages:

MULTIPLY
For shutting down Social Media platform for e-Commerce:
The Multiply Nostalgia: Website Dumps Social Media Platform for e-Commerce

Sen. VICENTE SOTTO III
For pushing ‘Anti-Cybercime Law’ to penalize blog critics:
Social Media “Blackout” To Protest The Anti-Cybercrime Law

The Persistent Lovers

People who grabbed the most attention in media their very persistent pursuit of love life or business:

NATIONAL

MANNY PANGILINAN
In courting with GMA Network. Here are the stories:
MVP Moves To Buy GMA Kapuso Network
Is The GMA Buyout Actually A Done Deal?
Who’s In? Is The Battle For GMA Network Ownership Just Starting, Or Wrapping Up?

PROVINCIAL

OBSESSED DJ LOVER ARSONIST
In burning down Love Radio Butuan for attention:
Love Radio 95.1 Butuan Burned Down By Woman Obsessed With DJ

***

We hope to be part once more of your successes this New Year of 2013 and we wish for blessings upon your companies and careers. The team will always be dedicated to bring the freshest news in media, insights on your careers, personal careers, lifestyle, and appreciating the key unique roles played by media planners in their respective agencies. Happy New Year, Pinay Media Planner!

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