Remember the “#AMALAYER” controversy that happened and trended late last 2012? Everyone, from adults to teens, watched it, knew about it, and probably had something to say about it. Even Americans had something to say about it. In spite of the tension that the #AMALAYER controversy brought, however, there’s one good thing that came out […]
Earlier, we posted about Nestlé and how it hit on a brilliant approach to digital marketing. But hey, we all should drop the ball once in a while and just stretch our feet and watch a couple of other people’s awesome creative work, don’t you agree? So here are a couple of viral videos from […]
When you look at a liter of Nestlé milk, “ancient,” or “centenary” are words that would be far from your mind at that specific moment. The modern packaging, the sleek and slick design would give any consumer the impression that Nestlé is a modern, up-to-date-brand. But would you believe that Nestlé has actually been around […]
We have to hand it to the guys at TBWASantiago Maganda Puno to create an attention-grabbing, eye-catching, quirky, funny TVC. This video for Boysen is proof enough of TBWASantiago Maganda Puno’s brilliance as a four-time awardee of Association of Accredited Advertising Agencies’ Philippines’ Agency of the Year Award.
It is inescapable. It’s in our faces. It’s viral. Social media and viral video campaigns, that is. There is no escaping the digital revolution. In fact, we are in the height of its maturity. We’re already in the thick of Web 2.0, prophesied to be heavily social and social media-driven. We are experiencing the height […]